Uncommon Hero Book Launch Makes Splash at
2012 USS North Carolina Reunion
CAMARILLO, CA — A youngster escaped poverty during the Great Depression, entering the Navy to see the world. Repeated refusal to perform domestic duties led his executive officer to grant him a gunner tryout. He rose to the challenge of shooting down a sneak attack kamikaze plane, and went on to live a rags-to-riches story rarely told by an African-American sailor.
Uncommon Hero: The John Seagraves Story is the sailor’s biography. The official book promotion and launch for first time author David Seagraves’ took place at the USS North Carolina Battleship between May 16 and 19, 2012. On Wednesday, May 16, Seagraves paid a visit to The Big Talker FM Radio with Host Chad Adams. Later that day, he and his father conducted an interview with Martha Quillin of the Raleigh News & Observer, WWAY-TV 3 (ABC), and Star News with Katie Coleman.
Thursday morning, Seagraves participated in a live on-air radio telephone interview with 1240 AM Coastal Daybreak host Ben Ball. Friday, he and his father obtained a News 14 interview, an interview with Tyler Roberts and their prized photographer for weekly newspaper Lumina News, and a Fayetteville Observer Reporter phone interview with April Dudash, all taking place in the Admiral’s cabin on the battleship.
Front page coverage from the Raleigh News & Observer feature was picked up by the AP (Associated Press) leading to Durham Morning Herald front page exposure. With two radio and television interviews, and four newspaper interviews preceding the book launch, media preparation succeeded in creating interest in the ship, the bookstore, and the book. May 19, 2012 saw father and son signing books in the ship’s bookstore, successfully selling all 40 copies available.
Seagraves believes the demand for his book and the story behind it can be attributed to strategic publicity, the assistance of the ship’s staff, the interest from crew members and their families, and the opportunity of a son to honor his father, a man whose experiences with segregation prevented him from sharing his story with his son until the author was 50 years old.
Uncommon Hero: The John Seagraves Story is sold in paperback, and is available on Amazon.com, Kindle, and the ship’s store.
FOR IMMEDIATE RELEASE
May 25, 2012